Hazel Technologies Partners with Tropical Fruit Box to Provide Direct-to-Consumer Freshness; Aidan Mouat and Desiree Morales Share
CHICAGO, IL - Hazel Technologies continues to roll out innovative solutions to help suppliers boost the quality and shelf-life of their delicious fruits and vegetables. The industry ally is once again working to optimize the supply chain, as it has announced a new partnership with Tropical Fruit Box, a Miami, Florida-based online fruit store that makes tropical and exotic fruits from around the world more accessible to consumers without compromising on freshness.
“The subscription box industry is booming, especially when it comes to food and meal kit subscriptions,” said Aidan Mouat, Chief Executive Officer of Hazel Technologies. “With Tropical Fruit Box, we’re able to see how our technology can provide freshness extension solutions directly to consumers, both conventionally and organically.”
Tropical Fruit Box, an e-commerce, home delivery extension of WP Produce, was founded in 2019 and has relied on Hazel Technologies' innovations to protect its produce throughout the supply chain, as explained in a press release. Tropical Fruit Box specializes in tropical and exotic fruits and roots and offers consumers curated or “create your own” subscription boxes. With Tropical Fruit Box, shoppers can choose from a wide variety of seasonal tropical produce, including Desbry tropical avocados, soursop, mangosteen and rare mango varieties, mamey, dragon fruit, rambutans, and lychees.
As the subscription box market continues to grow, with industry value increasing from $2.6 billion in 2016 to $10 billion in 2019, Tropical Fruit Box is successfully optimizing Hazel O to extend shelf life and maintain the freshness of its exotic tropical offerings. Hazel O is the solutions provider’s organic alternative to its flagship technology Hazel 100™, an easy-to-use sachet that delays the ripening process for fruits and vegetables.
“We trust Hazel with the quality of our Desbry tropical avocados, so it only makes sense that we trust our other tropical produce with the same product,” commented Desiree Morales, Vice President of WP Produce and Founder of Tropical Fruit Box. “Hazel O helps us achieve the quality and freshness guarantee promised to our customers at Tropical Fruit Box.”